As part of its fundraising activity, ACN Australia has for many years sold religious products but this was significantly expanded with the launch of the online store That Catholic Shop (TCS) in August 2020. The reach of the store will be further expanded as TCS becomes the Australian distributor of a range of Catholic figurines called Little Drops of Water (LDW). The manager will be a person who is ready and able to move TCS to the next level, making it the foremost online Catholic store in Australia and New Zealand. Importantly the manager will also be happy to be part of the small but collaborative ACN team, and as such will be completely hands-on in the role including physically working with stock and orders. The manager will themselves undertake all aspects of the work around TCS and LDW.
This role is responsible for the day-to-day management, development, and strategic execution of TCS which is focused under the motto, Bringing Christ into Homes and Hearts. TCS exists to (a) provide an ongoing avenue for attracting potential new benefactors to ACN (b) create a revenue stream from the sale of items to existing ACN benefactors (including parishes, schools, and organisations) and (c) nurture the faith life of people with the sale of authentic Catholic products. The sale of LDW products complement TCS but also exists as an avenue into a wider secular market. Strategically this role will be around growth by finding and creating opportunities for TCS to fulfill one or more of the above goals. From June 2022 the fulfillment of TCS orders will be handled by a third-party logistics centre (3PL) so the manager will be able to devote significant time to sales strategies and execution. The role is based at the National Office of ACN Australia in Western Sydney NSW (with an openness to applications from outside Sydney).
- Review the work and methods of TCS before creating a strategy including a plan for growth over the next three years, including the distribution of the LDW brand.
- Lead all aspects of TCS and LDW to drive sales, improve engagement and acquire new customers. This includes developing awareness of the Catholic retail market in Australia and New Zealand, knowing opportunities that exist e.g., Easter, Christmas etc., but also creating new opportunities based on the liturgical calendar, feast days, parish anniversaries, sacramental times, national events etc.
- Engage with suppliers nationally and internationally to build a product range that is identifiably Catholic with a balance between unique and traditional, including products that have stories e.g., made by Christian families in the Holy Land etc.
- Coordinating the photography of items, writing product descriptions, setting pricing and maintaining all products on the website.
- Identify new streams of business e.g., schools (faith resources etc.), parishes (piety stalls etc.), hospitals, aged care, conferences, gift fairs, tradeshows etc.
- Build and maintain pre and post-purchase customer email communication whilst focusing on database growth and engagement.
- Maintain accurate stock inventory and prepare monthly reconciliation reports.
- Coordination of the relationship between TCS and the 3PL, ensuring that correct stock levels are maintained, and that the flow of orders is executed in a timely manner
- Work to ensure all promotional activity is maintained across the website, social platforms and across ACN’s mail database.
- An active Catholic who can envisage the opportunities in the Catholic retail space with an understanding of the target customer.
- Demonstrated experience, plus a strong passion, in retail, eCommerce trade and digital channels.
- Demonstrated ability executing sales and eCommerce activities around merchandising and campaign delivery.
- Familiarity with the structures and operation of the Catholic Church in Australia would be helpful but not essential.
- The ability and willingness to be involved in all aspects of the running of TCS and LDW.
- The ability to take analytical insights and implement changes that make a positive difference.
- An appreciation of the work and mission of Aid to the Church in Need at the service of suffering and persecuted Christians.
- Excellent communication skills with a proactive, analytical, and innovative mindset.
Applications close Friday 27 May 2022.